Why WebP for a website
At the same visual quality, a WebP is usually 25 to 35 per cent smaller than a JPG. Smaller pictures make pages load faster, which visitors notice on mobile data and which Google measures as part of page experience. Every current browser shows WebP.
High (85%) is a good default for photos on a website. Converting an already compressed JPG to WebP gives the most saving on large photos; a tiny thumbnail may barely change.
When not to use WebP
Do not send WebP to an official upload form. Exam, job and government portals almost always want JPG or PDF, and many reject WebP without saying why. Older Windows photo viewers and some printing services do not open it either. For those, keep JPG.
Some browsers, Safari among them, can show WebP but cannot save it. If yours cannot, the converter says so instead of quietly giving you a PNG.