What a watermark is for
A watermark communicates status. DRAFT stops a working version being quoted as final; CONFIDENTIAL reminds a recipient of an obligation they already have; SAMPLE prevents a specimen being passed off as the real document. In every case the job is to make the status travel with the page, including when only one printed sheet survives.
What it is not is protection. Anyone with the right tool can strip it in under a minute. The practical value is that it removes the excuse, nobody can claim they did not know a document was a draft when the word is printed diagonally across it.
Applied as text, not as a picture
The watermark here is drawn as an actual text object over the existing page content. The document below it is completely unchanged: same fonts, same vector text, same images, still selectable and searchable.
Many watermarking tools instead render each page to an image and stamp that. It works, and it silently costs you the text layer, the file gets larger, the text gets blurry at zoom, and a screen reader can no longer read it. If you have watermarked a PDF before and found it looked worse afterwards, that is why.
Getting the settings right
- Opacity 15–25%. Legible on screen and on paper, without competing with the text. Test a printout if the document will be printed, screens are more forgiving than toner.
- Size 40–60pt for a single word. Longer phrases need smaller type or they run past the page edge; the tool centres the text on the page, so a phrase that is too large will overflow.
- 45° for the classic diagonal, 0° for a horizontal band. Diagonal is harder to crop away and reads as a status stamp rather than a heading.
Order of operations
Watermark last. If you also need to rotate or remove pages, do that first, the watermark is applied per page, so pages added afterwards will not carry it. If the document also needs to fit a size limit, compress after watermarking so the final file is the one that meets the limit.
One more step worth taking before a document leaves your organisation: the metadata viewer shows the author name and software fingerprint the file is carrying, which a watermark does nothing to hide.