Resolution is the only decision that matters
A PDF page has no pixels. It is a set of drawing instructions, text, vectors, and any embedded images, that a reader renders at whatever size it needs. Converting to an image means choosing a resolution to freeze it at, and that single choice determines both the sharpness and the file size.
| Resolution | A4 comes out | Use it for |
|---|---|---|
| 96 DPI | 794 × 1123 | Thumbnails and previews |
| 150 DPI | 1240 × 1754 | Reading on screen, the standard scan size |
| 300 DPI | 2480 × 3508 | Printing |
| 600 DPI | 4960 × 7016 | Rarely justified; large and slow |
The trap is assuming higher is always better. The page contains a fixed amount of detail; rendering it at 1200 DPI does not add any, it just stores the same information in four times as many pixels. Meanwhile memory use grows with the square of the resolution, which is why the tool warns you before a page becomes too large to render on your own device.
The compression difference, plainly
JPG discards detail your eye is unlikely to miss, and is extremely good at it for photographs. On a scanned page or one full of images, it will be several times smaller than PNG at visually identical quality.
PNG discards nothing. On text and line art that matters, because JPG works by smoothing transitions, and a page of black text on white is nothing but sharp transitions. The result is faint grey haloes around every letter, invisible at a glance and obvious once you look.
So the rule is about content, not quality: photographs to JPG, text to PNG. If a page has both and you care about the text, choose PNG.
What you give up
Converting a page to an image makes it invisible to everything that reads text. It cannot be searched, cannot be copied from, cannot be read by a screen reader, and cannot be converted onward to Word or Excel.
That is occasionally the point, it is one way to stop casual editing. But it is worth being deliberate about, because it is the same thing that makes scanned documents so frustrating to work with. If you are converting to images so that someone else cannot change the text, consider that you are also stopping them searching it, quoting it, or reading it with assistive technology.
Going the other way, images to PDF combines photographs and scans into a single document, and compress image will hit an exact size target if the images you produce here need to meet an upload limit.